Aborting Adobe Mobile SDK Analytics callThe abort variable in Adobe Web Analytics implementation prevents a tracking call from being sent to Adobe Analytics. Essentially, it stops…Feb 18Feb 18
MeasureCamp Attendee CardMeasureCamp is an open, free-to-attend unconference, different to any other digital analytics conferenceFeb 2Feb 2
AEP Mobile SDK Freeform DataElementWhen you choose CORE as extension in DataElement creation UI, you would see ‘Free Form’ as Element type. The right side canvas has a…Jan 31Jan 31
CDP MigrationHere are the key considerations when migrating from another CDP to Adobe Experience Platform (AEP)Jan 28Jan 28
Inserting Tags in the Head Section Using Google Tag ManagerBy default, GTM injects tags either right after the opening <body> tag or just before the closing </body> tag. The exact placement…Jan 22Jan 22
JavaScript Pixel vs. Image Pixel in Conversion TrackingBoth JavaScript and image pixels are used for conversion tracking, but they differ in their implementation and capabilities.Jan 221Jan 221
Detecting the DataLayer Object nameRecently someone asked me over a linkedIn, “How to determine the name of dataLayer present on the website from browser console if they do…Dec 10, 20241Dec 10, 20241
Adobe Experience Platform (AEP) Data landing zone (DLZ)Data landing zone (DLZ) is an Azure Blob Storage interface provided by Adobe Experience Platform (AEP) to ingest data into the platform. It…Nov 7, 2024Nov 7, 2024
